2020
On View

Since 2020, I have been collaborating with On View, a vintage eyewear brand, to build their visual identity. My work began with designing their logo and has since expanded to include social media templates, a cohesive color palette, and the conceptualization of a brunch and vintage eyewear event.

The logo design was crafted to reflect a vintage aesthetic through carefully selected typography, complemented by a distinctive pictogram designed for strong brand recognition.

The concept for the pictogram originated from my first meeting with the founders, who arrived with a suitcase full of vibrant, colorful glasses. The round frames and circular handles immediately inspired the "planet-like" symbol, representing both the brand's unique style and its timeless appeal.